This Privacy Policy describes the privacy practices of North Laurel Family Medicine in connection with the https://northlaurelfamilymed.com website, and any other website that we own or control and which posts or links to this Privacy Policy (collectively, the “Service”), in connection with our marketing activities, and as otherwise described in this Privacy Policy. In addition, this Privacy Policy describes your rights and choices with respect to the Personal Information we collect.

Please note that our contact form at northlaurelfamilymed.com/contact/ is intended for general inquiries only and should not be used to submit private health information or protected health data.

Table of Contents

• Personal Information We Collect
• How We Use Your Personal Information
• How We Share Your Personal Information
• Your Choices
• Other Sites and Services
• Security Practices
• Children
• Changes to this Privacy Policy
• How to Contact Us

Personal Information We Collect

Information you provide to us. Personal information you may provide to us through the Service or otherwise includes:

• Contact information, such as your first and last name, email address, mailing address, and phone number.
• Feedback or correspondence, such as information you provide when you contact us with questions, feedback, or otherwise correspond with us online. Please note that our contact form is for general inquiries only and is not intended for the submission of private health information.
• Marketing information, such as your preferences for receiving communications about our practice, events, and announcements, and details about how you engage with our communications.
• Other information that we may collect which is not specifically listed here, but which we will use in accordance with this Privacy Policy or as otherwise disclosed at the time of collection.

Information we obtain from social media platforms. We may maintain pages for North Laurel Family Medicine on social media platforms such as Facebook, Instagram, and other third-party platforms. When you visit or interact with our pages on those platforms, the platform provider’s privacy policy will apply to your interactions and their collection, use, and processing of your personal information.

Information we obtain from other third parties. We may receive personal information about you from third-party sources, such as marketing partners, publicly available sources, and data providers.

Marketing and advertising. We do not sell your personal information. We and our service providers may collect and use your personal information for marketing purposes:

• Direct marketing. We may send you communications about our practice and services as permitted by law, including by email or SMS. You may opt out of our marketing communications as described in the Opt-Out sections below.
• Interest-based advertising. We may engage third-party advertising companies to display ads on our Service and other online services. These companies may use cookies and similar technologies to collect information about your interactions over time and use that information to serve ads that may be relevant to you.

Cookies and Other Information Collected by Automated Means

We, our service providers, and our business partners may automatically log information about you, your computer or device, and activity occurring on or through the Service. The information that may be collected automatically includes your computer type and version number, browser type, screen resolution, IP address, the website you visited before browsing to our website, general location information such as city or state, and information about your use of and actions on the Service, such as pages viewed, how long you spent on a page, and navigation paths.

This information is collected using cookies, browser web storage, web beacons, and similar technologies. Our emails may also contain web beacons.

We use Google Analytics to monitor site usage, understand visitor behavior, and optimize user experience. You can learn more about Google Analytics cookies at developers.google.com and about how Google protects your data at policies.google.com/privacy. You can prevent Google Analytics from collecting data related to your use of the Service by downloading the browser opt-out plugin at tools.google.com/dlpage/gaoptout.

How We Use Your Personal Information

We use your personal information for the following purposes and as otherwise described in this Privacy Policy or at the time of collection:

To operate the Service. We use your personal information to:

• Provide, operate, and improve the Service;
• Provide information about our services and practice;
• Communicate with you about updates, announcements, and administrative messages;
• Understand your needs and interests, and personalize your experience with our communications;
• Provide support and maintenance for the Service; and
• Respond to your requests, questions, and feedback.

For research and development. We analyze use of the Service to improve it and to better serve our patients and visitors.

To comply with law. We use your personal information as necessary or appropriate to comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities.

For compliance, fraud prevention, and safety. We may use your personal information and disclose it to law enforcement, government authorities, and private parties as necessary to protect our rights, your rights, or the rights of others; enforce our terms and conditions; and protect against fraudulent, harmful, or illegal activity.

With your consent. In some cases, we may specifically ask for your consent to collect, use, or share your personal information, such as when required by law.

To create anonymous or aggregated data. We may create anonymous, aggregated, or de-identified data from your personal information for lawful business purposes, including to analyze and improve the Service.

How We Share Your Personal Information

We do not share your personal information with third parties without your consent, except in the following circumstances:

• Service providers. We may share your personal information with third-party companies that provide services on our behalf, such as hosting, analytics, email delivery, and marketing services. These third parties may use your personal information only as directed by us and in a manner consistent with this Privacy Policy.
• Professional advisors. We may disclose your personal information to professional advisors such as lawyers, accountants, or insurers, where necessary in the course of professional services rendered to us.
• For compliance, fraud prevention, and safety. We may share your personal information for the compliance and safety purposes described above.
• Business transfers. We may share or transfer your personal information in connection with a business transaction such as a merger, acquisition, reorganization, or sale of assets, or in the event of bankruptcy or dissolution.

Important Disclosure: We do not share your contact information or SMS opt-in data with third parties for marketing purposes. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Your Choices

Access or update your information. You may contact us directly to review or update personal information you have provided to us.

Text message communications. We use text messaging to communicate with you about our services. Normal messaging rates apply and message frequency may vary. Mobile carriers are not liable for delayed or undelivered messages.

Opt out of text message communications. You may opt out of text messaging at any time by replying STOP to any message, or by contacting us at info@northlaurelfamilymed.com.

Opt out of marketing communications. You may opt out of marketing-related emails by following the unsubscribe instructions at the bottom of the email, or by contacting us at info@northlaurelfamilymed.com.

Cookies. Most browser settings let you delete and reject cookies placed by websites. Many browsers accept cookies by default until you change your settings. If you do not accept cookies, some functionality of the Service may not work properly. For more information about managing cookies, visit allaboutcookies.org.

Advertising choices. You can limit the use of your information for interest-based advertising by:

• Browser settings: Blocking third-party cookies in your browser settings.
• Privacy browsers/plug-ins: Using privacy browsers or ad-blocking browser plug-ins that block tracking technologies.
• Platform settings: Google offers opt-out features at adssettings.google.com.
• Ad industry tools:
  • Network Advertising Initiative
  • Digital Advertising Alliance
  • AppChoices mobile app for opting out of interest-based ads in mobile apps.

You will need to apply these opt-out settings on each device from which you wish to opt out.

Do Not Track. Some browsers may be configured to send “Do Not Track” signals to websites. We currently do not respond to “Do Not Track” or similar signals. To learn more, visit allaboutdnt.com.

Deletion of your data. You may request deletion of your personal information by contacting us using the information below. We will respond to your request within 30 days.

Other Sites and Services

The Service may contain links to third-party websites and online services. These links are not an endorsement of, or representation that we are affiliated with, any third party. We do not control third-party websites or services and are not responsible for their actions. We encourage you to read the privacy policies of any other websites or services you use.

Security Practices

The security of your personal information is important to us. We employ organizational, technical, and physical safeguards designed to protect the personal information we collect. However, no internet or information technology system is completely secure, and we cannot guarantee the security of your personal information. Please take special care regarding what information you send to us via email, contact form, or text message — particularly any private health information, which should not be submitted through our website contact form.

Children

The Service is not directed to, and we do not knowingly collect personal information from, anyone under the age of 13. If a parent or guardian becomes aware that their child has provided us with information without their consent, please contact us and we will delete such information from our files as soon as reasonably practicable.

Changes to this Privacy Policy

We reserve the right to modify this Privacy Policy at any time. If we make material changes, we will notify you by updating the date of this Privacy Policy and posting it on the Service. Your continued use of the Service after the posting of any modified Privacy Policy indicates your acceptance of the updated terms.

How to Contact Us

If you have questions or concerns about this Privacy Policy, or would like to exercise your privacy rights, please contact us at:

• Email: info@northlaurelfamilymed.com
• Phone: (601) 531-2200
• Mailing Address:
  North Laurel Family Medicine
  3115 Audubon Drive
  Laurel, Mississippi